Media Format and File Size Guide

Modified on Thu, 14 Nov at 6:45 PM

Introduction

When developing chatbots for different messaging platforms, it’s important to understand the specific file formats and size limitations that each channel supports. This knowledge ensures that your media content is properly optimised for delivery to users. Below is a detailed breakdown of the supported media types, file formats, and maximum sizes for Instagram, Messenger, WhatsApp, and Telegram.


Instagram Channel

Instagram is primarily focused on image and video sharing, making it a popular platform for businesses to engage visually with their audience. It supports several media types, but file size limitations are in place to ensure smooth and quick transfers.

Media Type

Supported Format

Maximum Size

Audio

aac, m4a, wav, mp4

25MB

Media Document

— 

—  

Image

png, jpeg, gif

8MB

Video

mp4, ogg, avi, mov, webm

25MB


Messenger Channel

Messenger, part of the Facebook ecosystem, allows for a wide range of media and document-sharing options. With relatively high file size limits, Messenger is versatile in supporting business interactions through multimedia and documents.


Media Type

Supported Format

Maximum Size

Audio

aac, m4a, wav, mp4

25MB

Media Document

Any valid MIME-type

25MB

Image

png, jpeg, gif  

25MB

Video

mp4, ogg, avi, mov, webm

25MB


WhatsApp Channel

WhatsApp is popular for personal and business communication, with limits that are slightly stricter compared to other platforms. However, it supports larger document files, making it useful for sharing important business documents.

Media Type

Supported Format

Maximum Size

Audio

aac, m4a, ogg, mp4, mp3, amr

16MB

Media Document

Any valid MIME-type

25MB

Image

png, jpeg

5MB

Video

3gp, mp4

16MB


Telegram Channel

Telegram offers support for a wide range of media types, making it highly flexible. It allows for slightly larger file sizes for audio and documents, making it suitable for media-rich content sharing.

Media Type

Supported Format

Maximum Size

Audio

mpeg

20MB

Media Document

Any valid MIME-type

20MB

Image

png, jpeg, webp

5MB

Video

mp4

20MB


This breakdown provides an in-depth view of the unique media limitations for each platform, enabling businesses to optimize their chatbot interactions based on the capabilities of the channels.

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