Messenger List – Marketing Messages (formerly Recurring Notifications)

Messenger List allows your businesses to send recurring notifications on a topic a user has opted-in to receive. During the 24-hour messaging window, a business can request to send users notifications daily for some time. Once a user has opt-in, your bot can send Recurring Notifications related to ongoing promotions and campaigns the user is interested in.

Recurring Notifications are an excellent way for your business to build relationships with customers and keep them apprised of updates.

Your contacts can easily opt out of receiving your notifications at any time.

Requesting a 'One-time notification' feature (Recurring Notification) on your Facebook page

You must request the One-time notification feature on your Facebook Page before you can use the Messenger List feature.

To request this feature, go to Facebook Page Settings > New Pages Experience > Advance Messaging > Requested features > One-time notification.

Before you can send your contact recurring notifications, the contact needs to opt-in to receive your messages. Follow this step to get user consent.

1. On the flow builder, select Messenger as the message type.
2. Add the “Notification Request” content.

    3. Choose or Add a new topic and briefly describe your Recurring Notification. The topic name is visible only to admins.

4. Upload an image and put a Title on your notification request. The image and title will be visible to the user.

1. Create your recurring notification flow and select your Topic as the message type.

2. Navigate to Menu > Broadcasts and click the Send button.

3. Choose the Messenger channel, select the Messenger List option, and choose your topic.

4. Select the flow you want to send, when to send the message, and click on send.

You can also subscribe your contacts to a drip campaign and send them messages using Messenger List. Drip campaigns are a great way to educate your leads by sending them sequences of valuable content over some time.

Your business should send people relevant, valuable messages to create a high-quality user experience by doing the following:

• Your opt-in request, including the title and image, encompasses the types of Recurring Notifications users can expect to receive, such as order updates, product recommendations, or certain offers.
• When sending more than one opt-in request to a user, each opt-in request should clearly state the different, specific types of Recurring Notifications the user can expect to receive.

• You must not use Messenger List, including opt-in requests, to spam users. This includes sending duplicate opt-in requests at high frequencies to the same user/s.
• Do not offer users rewards in exchange for opting into the Messenger List. This includes tangible or intangible rewards, as well as financial or non-financial rewards, such as coupons, discounts, points, merchandise, cash back, or other rewards or incentives.
• Generally, up to 10 opt-in requests can be sent per user over 7 days. A sub-limit of up to 5 opt-in requests may be sent to a user in a day.

Marketing Messages (formerly Recurring Notification) Meta Documentation: https://developers.facebook.com/docs/messenger-platform/marketing-messages/