Traditionally, marketing lead generation has relied on collecting email addresses or phone numbers. While effective, this approach doesn’t guarantee ongoing engagement.
Chatbot Builder AI introduces a fresh twist: users must follow your Instagram account to access your resource. This ensures you’re not just collecting leads but also building an engaged audience.
Even better, you can still collect additional data like name, email, and phone number for more comprehensive lead generation—all while guaranteeing a new follower.
Overview of the Process
This flow combines traditional lead generation with Instagram growth. It ensures users follow your Instagram account as a condition to access your resource, such as an app, a PDF, or a checklist. You can also customize the flow to collect additional details, like name and email, making it an even more powerful tool.
Step-by-Step Instructions
1. Set Up Your Resource
• Decide on the resource you want to share with your audience:
• Examples: an app, a helpful PDF, a checklist, or a discount code.
• Upload or link this resource in Chatbot Builder AI.
2. Create an Attention-Grabbing Offer
• Design Instagram posts, stories, or ads promoting your resource.
• Use clear and engaging messaging to draw interest. For example:
• “Follow us to unlock our exclusive guide!”
• “Want this powerful app? Follow us to get instant access!”
3. Build the Flow in Chatbot Builder AI
Step 1: User Enters the Flow
• Users clicks or comments on your post or ad and are directed to the chatbot flow.
Step 2: Retrieve User Data
• The flow automatically retrieves the user’s Instagram information to check their follower status.
Step 3: Check Follower Status
• The flow determines if the user is following your account:
• If they are a follower (Green Path):
• The resource is delivered instantly. For example:
• Users see buttons like “Access Free App” or “Download the Guide.”
• If they are not a follower (Red Path):
• The chatbot sends a polite prompt asking them to follow:
• Example: “We’d love to share this with you! Please follow us and try again.”
• A “Try Again” button allows them to re-enter the flow after following.
Optional: Collect Additional Information
• You can enhance this process by asking for the user’s name, email, and phone number before delivering the resource.
• Example:
• “We’d love to stay in touch! Please share your email to access this resource.”
Step 4: Deliver the Resource
• Once the user meets the follow condition (and provides any additional info, if requested), they are granted access to the resource.
4. Test the Flow
• Run through the flow yourself to ensure it works smoothly.
• Test both paths (follower and non-follower) and optional data collection steps.
Why This Works
1. Grow Your Instagram Following
• Traditional lead generation typically doesn’t guarantee long-term engagement. By requiring a follow, this method ensures your audience remains connected to your content.
2. Automate Engagement
• The process is fully automated, allowing you to grow your followers and deliver resources with minimal effort.
3. Collect Valuable Data
• Along with the guaranteed follower, you can still collect user details like name, email, and phone number, providing additional opportunities for remarketing.
4. Build a Loyal Audience
• Users who follow your account to access valuable resources are more likely to engage with future posts and content.
Best Practices for Success
1. Highlight the Unique Value
• Communicate how your resource will benefit your audience:
• “Learn how to boost your productivity in just 7 days!”
• “Get exclusive access to our game-changing app!”
2. Promote Consistently
• Share your offer across Instagram posts, stories, reels, and even email campaigns for maximum visibility.
3. Customize for Your Needs
• Decide whether you want to focus only on gaining followers or also collect additional lead data like email or phone number.
4. Track and Optimize
• Monitor the performance of your flow and tweak it to improve conversions.
Click here to try out this Lead Magnet on Instagram now.
Chatbot Builder AI takes traditional lead generation to the next level. By combining the power of follower acquisition with optional data collection, you can build a highly engaged Instagram audience while still gathering valuable lead information. It’s a win-win for your business.
Ready to take your Instagram lead generation to the next level? Build your flow today and start growing your audience with guaranteed results!
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article
